# By operators, for operators.

Canonical: https://polyviam.com/about/
Description: Polyviam is a boutique coaching and consulting practice for CEOs, founders, and product and marketing execs. Founder-led by Jayson Robinson, formerly head of growth at BairesDev and Toptal.


We are a boutique coaching and consulting practice for CEOs, founders, and product and marketing execs. We help get them and their teams AI-native in their workflows and in their actual work through hands-on, practical engagements.

## Three things we won't do, and one we will.

The practice runs on a few non-negotiables. They shape who we work with, what we say yes to, and what we leave on the table.

* i. _We don't ship AI for you._We coach your team to build, decide, and operate it themselves. Agents in your stack should be owned by people on your payroll.
* ii. _We don't work with startups._The practice is mid-market and up. Typically $10M+ annual revenue or 100+ employees. We mostly work with B2B clients, occasionally in consumer and public sector.
* iii. _We don't run general business consulting._Polyviam is product, marketing, and growth, all through an AI-native lens. If your problem isn't one of those, we'll tell you and point you elsewhere.
* + _We do leave when the team owns the work._The metric of a good engagement is what you can do six months after we're gone.

## Polyviam is founder-led.

![Jayson Robinson, founder of Polyviam](/img/jayson-portrait.jpg)

Role Founder, sole director

Based London, UK

Prior Toptal, BairesDev, Deloitte Digital

[ LinkedIn ](https://www.linkedin.com/in/jaysonkrobinson/) [ jaysonrobinson.com ](https://jaysonrobinson.com)

I'm _Jayson Robinson_. I run Polyviam as a small, founder-led practice. The work I take on is done 90% or more by me.

I spent most of the last decade in leadership roles in the Growth teams at BairesDev and Toptal. Both were US unicorns where the job was to make growth, product, and marketing function as a unified system.

I've taught over 500 product managers, marketers, and founders, and coached dozens of CEOs and execs. Since ChatGPT launched in 2022 I've been a power user of AI. That covers my own workday, org-wide workflow redesign, tool selection, and training programmes for teams. I now spend my time roughly half building my own businesses and half helping others build theirs, all under the same lens.

Polyviam exists because I kept coming up against the same pattern. Companies were:

1. Being sold an off-the-shelf AI solution not tailored to them.
2. Bolting AI tools onto existing processes and workflows, rather than designing from the ground up _around_ AI.
3. Being given advice too generic to action.
4. Being pressured to hire AI consultants rather than level up their own teams.

Someone in this industry said it best: _"In order to keep up with advancements in AI, you have to be unemployed."_You and your teams have your day jobs. Adding AI adoption on top is always going to be a stretch.

That's where I come in. I work alongside you and your teams to find where AI fits, design the work, and coach you through it.

## Five ingredients. Three are ours.

Quality coaching and consulting outcomes come from a recognisable recipe. The mistake most firms make is pretending the ingredients that sit on the client side aren't ingredients.

* i.
_Domain knowledge._The disciplines themselves. Product, marketing, growth. How decisions actually get made inside these functions.
Ours
* ii.
_Coaching and consulting craft._Asking the right questions, structuring decisions, building capability in the team, and leaving cleanly. A separate skill from everything above. Also the one most under-supplied in the market.
Ours
* iii.
_Tool fluency._The AI stack itself. Models, agents, the ecosystem around them. We bring general fluency; your team brings the specifics of your stack and what you've already tried.
Shared
* iv.
_Industry knowledge._The vertical you operate in. Customers, regulators, dynamics, the irreducible weirdness of your market. We won't pretend to supply it.
Yours
* v.
_Business context._Your company specifically. History, constraints, prior decisions, the politics. Lives with you; the engagement makes it visible.
Yours

The engagement _is_ the combination. Where most firms fail is pretending they can supply iv and v too. They can't, and the pretence is why most engagements feel theatrical.

## If any of this sounds useful, let's talk properly.

A 30-minute call. Questions about your goals and current state. If there's a fit, we'll propose a way of working together. If there isn't, we'll say so.