Writings
Essays and short articles for CEOs, CMOs, and CPOs navigating the strategic and operational consequences of AI.
The Reddit-to-ChatGPT Hack Was Always Destined to Break
Reddit's share of ChatGPT citations fell 86% in days. The proximate cause is a search-behaviour change at OpenAI, but the underlying story is older: every free organic channel eventually gets found, gamed, and shut down. This one was never going to be an exception.
ReadThe Product Trio Doesn't Need to Exist Anymore
AI turns three deep specialists into one wide operator, backed by specialists who polish the last 20%. Here's the Initiative-Owner model, and why the trio doesn't survive it.
ReadThe AI Eloquence Trap
AI is getting better at sounding right faster than it's getting better at being right. Here's why fluency fools us, and four defences against it.
ReadGood Coach, Feel-Good Coach
Good executive coaches do more than create space. They bring judgement, challenge, intervention and accountability to improve business outcomes.
ReadGood Strategist, Bad Strategist
Good strategists make the hard trade-off visible, own the bet, and keep the parts coherent. Bad strategists hedge every edge away.
ReadWhy generic software development agencies are failing in 2026, and who's thriving instead
Generic software development agencies are failing in 2026 because AI hollowed out the commodity tier. Specialist firms with clear differentiation are thriving instead.
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